Europe
Execution markets: French-speaking retail (France, Belgium, Switzerland, Luxembourg). National and regional buying groups, organised independents.
SIMPLE ACL was born from a simple conviction: international food brands don't need another middleman, they need access. Access to buying groups, to stores, to category managers — and someone who speaks their language on both sides of the table.
Behind the agency: thirty years of experience in French mass retail, a network built store by store, and a proprietary technology stack covering ten thousand points of sale. The agility of an independent, the tooling of an agency.
SIMPLE ACL OÜ is an Estonian company with fully digital governance — bilingual contracts, qualified e-signature, euro invoicing. A structure designed for international principals, and for expansion towards the Gulf on the 2027 horizon.
Our geographic scope
Asia
Principal sourcing: direct relationships with manufacturers and exporters in Korea, Japan, Thailand, Vietnam.
Americas
Trend-setting brands with strong import potential: United States, Canada, Mexico.
Middle East
Development hub on the 2027 horizon: Saudi Arabia, UAE, Qatar.