About

Independent, by principle.

International food brands do not need another intermediary. They need access to buying groups, stores and department managers, and someone who speaks their language on both sides.

Dubai skyline at sunrise

What makes the difference today

Instinct. Field. Tools.

Instinct

Spotting a product in a store on the other side of the world and knowing it belongs in France.

Field

Test stores first, sell-out figures next, buying groups last. We convince with proof.

Tools

A mapped network of 10,000 stores and real-time client follow-up: the agility of an independent with the tooling of an agency.

Network

Importers, cold-chain logistics, EDI, and a network of partner agents being built region by region.

Where we work.

SIMPLE ACL OÜ is an Estonian company with fully digital governance: bilingual contracts, qualified e-signature, invoicing in euros, built for international principals.

Sourcing

Asia

Korea, Japan, Thailand, Vietnam: direct relationships with manufacturers and exporters.

Trends

Americas

United States, Canada, Mexico: we keep a close eye on the trends that last on these markets.

Execution

France & French-speaking markets

The French market and the wider French-speaking world: buying groups, stores, foodservice.

Your brand,
our next market.

Reply within 24 working hours.

Phone 7 days a week · Video calls daily 6 to 8 pm Paris time (except Sunday)

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